Episode 22

Alexandra Scott: The Real Work Behind Growing from Solo Esthetician to Med Spa Owner

Scaling Up: From Treatment Room to Ownership Chair

In this episode, Alexandra Scott shares her journey — from working solo as an esthetician to becoming the CEO of a thriving med spa. She dives into the mindset shifts, systems, and leadership choices required to transform a passion project into a fully-functioning business. If you’re dreaming of growing beyond one-on-one sessions, this episode is your roadmap to building a med spa that’s sustainable, scalable, and rooted in real leadership.

Scaling Up: From Treatment Room to Ownership Chair

Alexandra walks listeners through the challenges and lessons of scaling up a small beauty practice into a med spa brand:

  • What it really takes to shift mindset — from “solo provider” to “owner/leader.”
  • Why systems and processes (scheduling, client experience, staffing, consistency) are more important than perfect branding or social media buzz.
  • How prioritizing leadership, team building, and repeatable workflows allowed her to grow sustainably — rather than burn out chasing bookings.
  • The value of treating the med spa like a business asset, not just a treatment space — focusing on operations, delegation, and long-term strategy over short-term gains.
    Listeners will get a behind-the-scenes look at the real work — and real wins — behind scaling a med spa from a solo hustle to a structured, growth-ready business.
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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.

featured guest

Alexandra Scott

Owner & Lead Medical Aesthetician of Ageless Skin and Beauty
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