In this episode, Alexandra Scott shares her journey — from working solo as an esthetician to becoming the CEO of a thriving med spa. She dives into the mindset shifts, systems, and leadership choices required to transform a passion project into a fully-functioning business. If you’re dreaming of growing beyond one-on-one sessions, this episode is your roadmap to building a med spa that’s sustainable, scalable, and rooted in real leadership.
Episode 22
Alexandra Scott: The Real Work Behind Growing from Solo Esthetician to Med Spa Owner
Scaling Up: From Treatment Room to Ownership Chair
Scaling Up: From Treatment Room to Ownership Chair
Alexandra walks listeners through the challenges and lessons of scaling up a small beauty practice into a med spa brand:
- What it really takes to shift mindset — from “solo provider” to “owner/leader.”
- Why systems and processes (scheduling, client experience, staffing, consistency) are more important than perfect branding or social media buzz.
- How prioritizing leadership, team building, and repeatable workflows allowed her to grow sustainably — rather than burn out chasing bookings.
- The value of treating the med spa like a business asset, not just a treatment space — focusing on operations, delegation, and long-term strategy over short-term gains.
Listeners will get a behind-the-scenes look at the real work — and real wins — behind scaling a med spa from a solo hustle to a structured, growth-ready business.
meet the host
Jared Rohrer
Owner of Aesthetic Conversion
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featured guest
Alexandra Scott
Owner & Lead Medical Aesthetician of Ageless Skin and Beauty
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