Episode 14

Are discounts bad? Top offers that are working for Med Spa's

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Smart Offer Strategies: When Deals Boost Profit vs. When They Hurt

Discounts in the med-spa world are tempting — but are they always the right move? In this episode, Jared Rohrer walks through when discounts help your business grow and when they undermine your brand or profitability. You’ll hear what kinds of offers do perform in the aesthetics space, how to structure them for quality clients (not just bargain hunters), and how to track results so you know the difference. Whether you’re designing your next promotion or rethinking your pricing model, this episode gives you the frameworks and guardrails to use offers smartly.

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Smart Offer Strategies: When Deals Boost Profit vs. When They Hurt

In this conversation, Jared explores:

  • The risks of discounting: cheapening the brand, attracting one-time bargain clients, pressuring margins.
  • The conditions under which offers work: e.g., new-patient specials tied to high-value treatments, packaged services, clear next-step promotions.
  • How to design offers with built-in paths to upsells, retention, and client lifetime value so you’re not just filling slots.
  • Metrics that matter beyond “number of bookings”: average ticket, repeat rate, retention, margin per client.
    Listeners will walk away with a decision-making checklist: “Is this offer going to be a strategic investment or a margin drain?”

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.

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