Episode 24

Audrey Neff: Building a Sellable MedSpa

Building a Med Spa That Scales, Sells, and Survives

Is your med spa designed for long-term success — or just surviving month to month? In this episode, Jared Rohrer sits down with Audrey Neff, Chief Marketing Officer of Aviva Aesthetics, to unpack why financial literacy is one of the most overlooked (yet most powerful) growth levers in aesthetic medicine.

From provider diversification and patient retention to enterprise value and private-equity readiness, this conversation challenges owners to think beyond today’s revenue and start building practices that are scalable, resilient, and sellable.

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Building a Med Spa That Scales, Sells, and Survives

Audrey and Jared break down what financial literacy actually means for med spa owners — and why it’s not just about knowing your revenue. Key discussion points include:

  • Why relying on a single provider or personality puts your business at risk — and how diversification protects long-term value.
  • How patient retention directly impacts enterprise value, not just monthly cash flow.
  • The importance of comprehensive service offerings in stabilizing revenue and increasing lifetime client value.
  • What private equity buyers truly look for in a med spa — beyond branding, social presence, or surface-level growth.

Listeners will walk away with a clearer understanding of how financial awareness, strategic structure, and intentional growth decisions position a med spa for longevity — whether the goal is expansion, acquisition, or freedom as an owner.

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.

featured guest

Audrey Neff

Chief Marketing Officer for Aviva Aesthetics
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