Episode 6

Big Spends, Bigger Returns: Are Billboards and Magazines Worth It for Med Spas?

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Traditional Advertising in Aesthetics: When Print & Outdoor Make Sense

In this episode, Jared Rohrer takes a hard look at two legacy marketing channels — billboards and magazines — and asks the question many med-spa owners are facing: “Are these big spends still worth it in our digital-first era?” From cost-to-impression math to patient journey impact, we unpack when and how traditional media can still deliver serious business results. If you’re debating that high-traffic billboard or glossy magazine spread, this episode will help you decide with clarity.

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Traditional Advertising in Aesthetics: When Print & Outdoor Make Sense

Jared guides listeners through:

  • The real cost vs. return of placing a billboard or magazine ad in the aesthetics industry.
  • How patient behaviours differ for high-visibility outdoor campaigns vs digital ads.
  • When traditional media works best: branding, local dominance, or supplementing digital channels.
  • Pitfalls to avoid: vague messaging, short-term mindset, mis-aligned media buy.
    By the end of the discussion, you’ll have a refined checklist to decide whether a high-budget ad buy belongs in your med-spa’s marketing mix.

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.

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