Episode 6

Big Spends, Bigger Returns: Are Billboards and Magazines Worth It for Med Spas?

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Traditional Advertising in Aesthetics: When Print & Outdoor Make Sense

In this episode, Jared Rohrer takes a hard look at two legacy marketing channels — billboards and magazines — and asks the question many med-spa owners are facing: “Are these big spends still worth it in our digital-first era?” From cost-to-impression math to patient journey impact, we unpack when and how traditional media can still deliver serious business results. If you’re debating that high-traffic billboard or glossy magazine spread, this episode will help you decide with clarity.

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Traditional Advertising in Aesthetics: When Print & Outdoor Make Sense

Jared guides listeners through:

  • The real cost vs. return of placing a billboard or magazine ad in the aesthetics industry.
  • How patient behaviours differ for high-visibility outdoor campaigns vs digital ads.
  • When traditional media works best: branding, local dominance, or supplementing digital channels.
  • Pitfalls to avoid: vague messaging, short-term mindset, mis-aligned media buy.
    By the end of the discussion, you’ll have a refined checklist to decide whether a high-budget ad buy belongs in your med-spa’s marketing mix.

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

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