Episode 8

From Keywords to Clients: The Med Spa SEO Playbook

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SEO That Converts: Going Beyond Traffic for Your Med Spa

In this episode, Jared Rohrer takes you behind the scenes of how a med spa can shift from chasing keywords to attracting clients. We dig into how to map your SEO strategy to real business goals — not just “rankings”, but revenue. From uncovering intent-rich keywords to structuring content and tracking conversions, this is the playbook for med spas ready to win online and grow offline.

SEO That Converts: Going Beyond Traffic for Your Med Spa

Jared breaks down the full SEO workflow tailored for aesthetic practices:

  • How to perform keyword research that aligns with treatments, patient intent, and geographic targeting. (See SEO med spa resources)
  • The importance of on-page optimization, service-specific landing pages, and local search dominance.
  • How to connect SEO efforts to booking metrics — going beyond “traffic” to “calls, consults, and paid treatments”. (See med spa SEO keywords that bring clients)

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Listeners will leave with a clear framework: research → optimize → measure → convert.

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.

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