In this episode, Mary Robb shares her proven blueprint for transforming social media from a branding tool into a patient-acquisition engine for med spas. You’ll hear how to craft content that reflects your brand’s identity, engage your ideal client consistently, and build a funnel that guides followers from awareness to appointment. Whether you’re posting on Instagram, Facebook, TikTok or YouTube — this conversation gives you the roadmap to turn everyday social activity into measurable growth.
Episode 9
From Posts to Patients: Leveraging Social Media for Med Spa Success
Turning Social Posts into Real-World Bookings & Patients
Turning Social Posts into Real-World Bookings & Patients
Mary breaks down how to move beyond “nice feed” to “real bookings.”
Key highlights include:
- How to identify and speak to your ideal social audience — not just anyone who likes your posts.
- Content themes and formats that perform in the aesthetics space: behind-the-scenes, patient stories, education, and trust-building.
- The importance of conversion-focused social assets (calls-to-action, link in bio strategy, landing pages) so you’re not just getting likes but leads.
- How to align your social channels with your broader med spa marketing mix (SEO, paid ads, email nurture) so your posts feed your business, not distract from it.
Listeners will walk away with a clear set of tactical social media moves tailored to an aesthetic brand.
meet the host
Jared Rohrer
Owner of Aesthetic Conversion
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