Episode 7

Jon Romano and Courtney Smith: Is Print Advertising Dead? How to Make It Work in the Digital Age

Reimagining Print: Strategic Offline for an Online World

In this episode, we step beyond the “digital-first” narrative and examine the place of print advertising for med spas in 2025. We unpack how tactile, offline marketing assets still hold power — when used with intention, aligned with brand, and integrated into a modern marketing mix. Whether you’re considering direct mail, magazine ads or other print media, this conversation will give you the framework to decide if print should earn a seat at your table.

Reimagining Print: Strategic Offline for an Online World

Jon and Courtney share powerful insights on how print marketing continues to deliver measurable results for med spas — especially when used intentionally.
Key takeaways include:

How print builds credibility and memorability in an increasingly digital marketplace.
The power of data-driven print targeting for local med spa audiences.
How to integrate print campaigns with digital touchpoints using trackable QR codes and personalized URLs.
Real-world examples from Darwill clients who’ve seen ROI through modern print approaches.

This episode challenges assumptions and proves that print isn’t dead — it’s simply evolved.

listen and subscribe on:

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.