In this episode, Jessica and Christin from Maven Financial Partners dive into how med spa owners can make their marketing budgets work smarter — not just harder. Rather than treating marketing as a cost center, they show how to align spend with profitability, track the right metrics, and build campaigns that support sustainable growth. Whether you’re launching a new service or ramping up your ad spend, this episode gives you the financial framework to ensure your marketing contributes to the bottom line.
Episode 5
Med Spa Profitability: Financial Planning for your Marketing Campaigns
Aligning Marketing Spend with Med Spa Financial Strategy
Aligning Marketing Spend with Med Spa Financial Strategy
Jessica and Christin walk listeners through the full cycle of a med spa marketing campaign from the lens of financial planning. Key highlights include:
- How to set a marketing spend cap based on profit margins and desired ROI.
- Identifying which service lines to promote, based on profitability and capacity.
- How to forecast bookings, average client value and cost per acquisition (CPA) so you don’t overspend.
- Common pitfalls: running campaigns without knowing your break-even point or mixing up branding vs performance marketing.
You’ll walk away with practical finance-driven insights to build marketing plans that aren’t just bold—they’re profitable.
meet the host
Jared Rohrer
Owner of Aesthetic Conversion
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featured guest
Christin Trujillo
Founding Partner & Sr. Financial Consultant, Maven Financial Partners
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