Episode 5

Jessica Nunn and Christin Trujillo: Financial Planning for your Marketing Campaigns

Aligning Marketing Spend with Med Spa Financial Strategy

In this episode,

Jessica and Christin from Maven Financial Partners dive into how med spa owners can make their marketing budgets work smarter — not just harder. Rather than treating marketing as a cost center, they show how to align spend with profitability, track the right metrics, and build campaigns that support sustainable growth. Whether you’re launching a new service or ramping up your ad spend, this episode gives you the financial framework to ensure your marketing contributes to the bottom line.

Aligning Marketing Spend with Med Spa Financial Strategy

Jessica and Christin walk listeners through the full cycle of a med spa marketing campaign from the lens of financial planning. Key highlights include:

How to set a marketing spend cap based on profit margins and desired ROI.
Identifying which service lines to promote, based on profitability and capacity.
How to forecast bookings, average client value and cost per acquisition (CPA) so you don’t overspend.
Common pitfalls: running campaigns without knowing your break-even point or mixing up branding vs performance marketing.

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You’ll walk away with practical finance-driven insights to build marketing plans that aren’t just bold—they’re profitable.

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listen and subscribe on:

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.