In this episode, we dive deep into paid advertising strategies tailored specifically for med spas — covering how to use both Google Ads and Meta Ads Manager (formerly Facebook/Instagram) to attract high-intent clients, optimise budget, and maximise your return on ad spend. You’ll hear from experts who show you how to speak to your ideal patient, pick the right platform, craft compelling creative, and avoid common pitfalls that waste ad dollars. Whether you're new to paid ads or looking to scale, this episode gives you the map to predictable bookings and measurable growth.
Paid Ads, Perfect Results: A Med Spa’s Guide to Google and Meta

Mastering Paid Ads for Med Spas: Google & Meta That Convert
In this candid discussion, we walk through the full journey of a successful paid ad campaign for med spas:
- How to choose between Google and Meta based on intent, audience and budget.
- The importance of crafting ad messaging that reflects outcomes (“feel more confident”, “skin rejuvenation”) rather than just treatments.
- Setting up the right landing pages and funnels to convert clicks into booked appointments — because traffic without conversion = wasted spend.
- Avoiding common mistakes like sending ad traffic to a general homepage or targeting too broadly.
Listeners will gain actionable insights they can implement immediately to tighten their ad funnels, improve ROI and fill their calendars with qualified clients. (Supported by broader med-spa ad best-practices)
Jared Rohrer
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