Episode 23

Terri Ross: The KPIs Behind a Thriving Med Spa

What Gets Measured Gets Mastered: Using KPIs to Scale Smarter

In this episode, Terri Ross breaks down the key performance indicators (KPIs) every med spa owner must understand to move from being busy to being profitable. From retention and utilization to revenue per visit and cost awareness, this conversation gives clarity around the numbers that truly drive growth. If you’ve ever felt overwhelmed by data—or unsure which metrics actually matter—this episode will help you lead your business with confidence and intention.

What Gets Measured Gets Mastered: Using KPIs to Scale Smarter

Terri walks listeners through the essential KPIs that separate reactive med spas from strategically run businesses:

  • Why tracking revenue alone isn’t enough—and how KPIs reveal what’s really happening beneath the surface.
  • Core metrics every owner should monitor, including retention rate, provider utilization, average revenue per visit, and service mix performance.
  • How understanding trends (not just snapshots) allows owners to make proactive decisions instead of constantly putting out fires.
  • The link between data visibility and leadership—why confident CEOs know their numbers and use them to guide growth.
    Listeners will walk away with a clearer understanding of which metrics to track, how to interpret them, and how to turn data into action.

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.

featured guest

Terri Ross

CEO & Founder of Terri Ross Consulting
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