Episode 2

The Art of Aesthetic Branding: Building Your Med Spa Identity

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Crafting a Brand That Speaks Before You Do

In this illuminating episode, we explore how med spas can craft a brand identity that truly resonates — not just through visuals, but through purpose, voice, and client experience. With an emphasis on strategic differentiation in a crowded aesthetics market, we cover the full scope of branding: from mission and values to visual identity and storytelling. Whether you’re launching a new practice or elevating an established one, this episode equips you with the mindset and tools to build a brand that stands for something.

Crafting a Brand That Speaks Before You Do

In this conversation, we dive into why branding for a med spa isn’t simply about choosing pretty fonts or Instagram-worthy interiors. We discuss:

  • How to define your “why” and anchor your brand in core values.
  • The role of visual identity (logo, fonts, color palette) in reflecting your positioning.
  • Why understanding your ideal client’s psychology and aspirations is essential.
  • How every touch-point (website, social, in-spa experience) must align to build trust and recognition.

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Listeners will hear real-world examples of med spas that transformed their market presence by refining their brand identity — and will leave with actionable questions and next steps they can implement right away.

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listen and subscribe on:
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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.

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