In this illuminating episode, we explore how med spas can craft a brand identity that truly resonates — not just through visuals, but through purpose, voice, and client experience. With an emphasis on strategic differentiation in a crowded aesthetics market, we cover the full scope of branding: from mission and values to visual identity and storytelling. Whether you’re launching a new practice or elevating an established one, this episode equips you with the mindset and tools to build a brand that stands for something.
Episode 2
The Art of Aesthetic Branding: Building Your Med Spa Identity
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Crafting a Brand That Speaks Before You Do
Crafting a Brand That Speaks Before You Do
In this conversation, we dive into why branding for a med spa isn’t simply about choosing pretty fonts or Instagram-worthy interiors. We discuss:
- How to define your “why” and anchor your brand in core values.
- The role of visual identity (logo, fonts, color palette) in reflecting your positioning.
- Why understanding your ideal client’s psychology and aspirations is essential.
- How every touch-point (website, social, in-spa experience) must align to build trust and recognition.
Listeners will hear real-world examples of med spas that transformed their market presence by refining their brand identity — and will leave with actionable questions and next steps they can implement right away.
meet the host
Jared Rohrer
Owner of Aesthetic Conversion
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