In this episode, we get real about what separates thriving med spas from those just getting by. Laura Crowley shares her expertise in aesthetics business consulting—covering both the strategic “do’s” (pricing, staffing, systems) and the common “don’ts” (over-discounting, under-training, lax operations). Whether you’re scaling or just trying to raise your profit margin, this episode gives you clarity on where to focus your energy for sustainable growth.
Episode 16
Laura Crowley: The Do’s & Don’ts of Running a Profitable Med Spa
Profit First: What Every Med Spa Owner Should Know
Profit First: What Every Med Spa Owner Should Know
Laura takes listeners through a detailed breakdown of profitable med spa operations:
- The importance of aligning service pricing with cost structure, margin targets, and value delivered.
- Why staff training, SOPs and client experience are non-negotiable in driving repeat business and referrals.
- Common mistakes: discounting high-value treatments too soon, neglecting retail revenue, skipping follow-ups.
- The “profit map”: tracking KPIs, understanding break-even, measuring lifetime value—not just bookings.
Listeners will walk away with a clear framework to audit their practice, identify bottlenecks and take action on the parts of their business that impact profitability most.
meet the host
Jared Rohrer
Owner of Aesthetic Conversion
Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.
Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.
Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.
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