In this episode, we dive into how personalization and funnel strategy can transform your med spa marketing — not just by driving traffic, but by attracting the right clients who convert. Guest Graydon Ursel, co-founder of Forever Booked, shares his proven system for creating marketing funnels that speak directly to individual patient needs, preferences and journey stages. From messaging to automation to follow-up, this is your blueprint for building stronger connections — and more bookings.
Episode 11
Graydon Ursel: Using Funnels to Attract Med Spa Clients
From Generic Pitch to Tailored Funnel: Attracting Ideal Med Spa Patients
From Generic Pitch to Tailored Funnel: Attracting Ideal Med Spa Patients
Graydon walks through the steps of building a med spa funnel that feels personal and high-intent:
- How to map your patient journey and identify the key decision moments.
- Crafting offers and content tailored to segments (by interest, treatment, value) rather than generic messaging.
- Using automation and follow-up sequences to nurture leads until they’re ready to book.
- Measuring what matters: not just lead volume, but quality, conversion and lifetime-value.
Listeners will leave with an actionable framework to replace one-size-fits-all tactics with funnels that attract, engage and convert with purpose.
meet the host
Jared Rohrer
Owner of Aesthetic Conversion
Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.
Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.
Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.
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