In this episode, we dive into how personalization and funnel strategy can transform your med spa marketing — not just by driving traffic, but by attracting the right clients who convert. Guest Graydon Ursel, co-founder of Forever Booked, shares his proven system for creating marketing funnels that speak directly to individual patient needs, preferences and journey stages. From messaging to automation to follow-up, this is your blueprint for building stronger connections — and more bookings.
Episode 11
The Power of Personalization: Using Funnels to Attract Med Spa Clients
From Generic Pitch to Tailored Funnel: Attracting Ideal Med Spa Patients
From Generic Pitch to Tailored Funnel: Attracting Ideal Med Spa Patients
Graydon walks through the steps of building a med spa funnel that feels personal and high-intent:
- How to map your patient journey and identify the key decision moments.
- Crafting offers and content tailored to segments (by interest, treatment, value) rather than generic messaging.
- Using automation and follow-up sequences to nurture leads until they’re ready to book.
- Measuring what matters: not just lead volume, but quality, conversion and lifetime-value.
Listeners will leave with an actionable framework to replace one-size-fits-all tactics with funnels that attract, engage and convert with purpose.
meet the host
Jared Rohrer
Owner of Aesthetic Conversion
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