Promotions in the med spa world shouldn’t just fill your calendar — they should fuel long-term profitability. In this episode, host Jared Rohrer sits down with Erin MacNeil (Owner, The Spa Business Coach) to unpack the do’s and don’ts of crafting offers that attract new clients and keep them returning. Whether you’re launching a new service or revamping your promo strategy, you’ll gain actionable insights to structure deals that support growth — not just one-off bookings.
Episode 13
Erin MacNeil: Growing Your Med Spa with Strategic Offers
Offers That Convert: Turning First-Time Clients into Loyal Patients
Offers That Convert: Turning First-Time Clients into Loyal Patients
Erin shares her experience helping med spas turn first-time deal customers into repeat patients.
Key topics include:
- How to select services and offers that align with your profit margins and capacity.
- What makes a good promotion vs one that undermines your brand or bottom line.
- How to build a funnel around an offer: initial price incentive → first treatment → upsell/cross-sell → retention.
- Measurement and tracking: using metrics beyond “bookings” (average ticket, retention rate, lifetime value).
Listeners will walk away with a clear framework to evaluate offer opportunities — ensuring your next “deal” is not a race to the bottom but a bridge to better business.
meet the host
Jared Rohrer
Owner of Aesthetic Conversion
Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.
Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.
Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.
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