Episode 10

Why Google My Business is a Must for Med Spa Visibility

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Your Digital Front-Door: Leveraging Google My Business for Med Spa Growth

In this episode, Jared Rohrer walks you through the power of Google My Business (now known as Google Business Profile) and why it is non-negotiable for med spa visibility in a competitive local market. From showing up in local search results and maps to managing reviews and conversions, you’ll discover how this free tool becomes the first stop in a potential patient’s journey — and how you can make sure you’re listed, optimized and converting.

Your Digital Front-Door: Leveraging Google My Business for Med Spa Growth

Jared dives into the critical elements that make Google My Business work for aesthetic clinics:

  • Why an unclaimed or poorly set-up profile means missed opportunities and lost clients.
  • How completeness, reviews, and photos influence your place in the “local pack” and bring high-intent traffic.
  • Key actions: claim & verify your business, select correct categories, regularly post updates and respond to reviews.
  • How to link this listing into your wider marketing funnel so that search + maps lead directly to bookings.

By the end of this episode, you’ll have a clear checklist to turn your Google Business Profile into a lead-conversion machine rather than just a listing.

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

Jared Rohrer is a digital marketer and agency founder who works closely with medical spa and aesthetic clinic owners to help their websites grow and turn traffic into real growth. His mission is to make marketing clear and achievable for aesthetic practices.

Jared brings practical, tested methods mixed with creativity to the medical aesthetics industry thanks to his experience in SEO and conversion-focused marketing. No guesswork; just real, authentic results.

Through the podcast, blogs, and digital marketing services at Aesthetic Conversion, Jared shares proven strategies, real insights, and actionable guidance that clinic owners and marketing professionals can actually use.

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