Episode 17

Your Secret Sales Force: Happy Clients and the Power of Organic Growth in Med Spas

Harnessing Patient Love: Reviews, Referrals & Retention as Growth Engines

In this episode, Izhak Musli discusses how the most powerful growth strategy for a med spa isn’t always what you pay for—it’s what your happy clients do. From leveraging glowing reviews and generating referrals to building loyalty programs that scale, this conversation uncovers how organic growth becomes a sales force of its own. Whether you’re struggling to convert new patients or maximise repeat business, you’ll discover the tools and mindset to turn satisfied clients into steady revenue.

Harnessing Patient Love: Reviews, Referrals & Retention as Growth Engines

Izhak walks listeners through the journey of turning existing patient satisfaction into measurable business results:

  • Why focusing heavily on new-patient acquisition without retention is a costly mistake.
  • How to systematically collect and amplify patient reviews and referrals so that your brand grows through word-of-mouth, not just ad spend.
  • The role of loyalty programs and automated feedback loops in creating recurring bookings and strong patient relationships.
  • Real-world examples from his platform Get Kudos and the broader aesthetics industry of how retention and advocacy drive profitability.

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Listeners will walk away with a blueprint to treat their existing patients as one of their best marketing channels rather than afterthoughts.

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meet the host

Jared Rohrer

Owner of Aesthetic Conversion

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featured guest

Izhak Musli

Founder and CEO of Get Kudos
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