Podcast Episode from The Patient Magnet by Aesthetic Conversion

Published: January 2026

In today’s competitive aesthetic industry, booking appointments isn’t enough — med spas must strategically convert leads into paying clients while retaining loyal customers. Episode 12 of The Patient Magnet, hosted by Jared Rohrer of Aesthetic Conversion, dives deep into an often overlooked but highly profitable medspa growth strategy: email (e-blasts) and SMS/text messaging campaigns. 

This episode, Inbox to Income: How E-Blasts & Texting Boost Med Spa Sales, features Dr. Tiphany Hall, Chief Growth Officer of Aesthetic Record, who shares actionable frameworks for crafting powerful inbox messages that grow revenue and fill appointment books. 

Whether you already send newsletters or automated reminders — or haven’t yet launched any medspa SMS campaigns at all — this detailed playbook teaches how to turn inbox engagement into income. For med spa owners, practice managers, and marketing professionals focused on medspa digital marketing and Med Spa Digital Marketing ROI, this episode is a must-listen. 

🎥 Watch the Full Episode

Why Email & SMS Matter for Med Spa Success

In the world of medspa marketing, visibility and response rates determine success. Traditional channels like social media and paid ads are vital but can miss potential revenue trapped inside your CRM. Email and texting marketing unlock a direct, measurable way to communicate with:

• New leads
• Current clients
• Lapsed or inactive clients

Unlike broadcast ads, emails and SMS messages land directly in a prospect’s pocket — their inbox or their mobile device — where engagement opportunities are highest. 

Text messages alone have significantly higher open and response rates than email marketing or social media touchpoints. Recent communication marketing insights highlight that texts are typically opened within minutes, and clients often prefer texting over phone calls. 

Key Takeaways From the Episode

1. Segmentation Is the Foundation of High-Converting Messages

Dr. Hall emphasizes that one message doesn’t fit all. Successful brands segment audiences into meaningful categories:

• New leads — nurture them with welcome series or educational content
• Active clients — send promotions, seasonal offers, or loyalty incentives
• Lapsed clients — bring them back with compelling re-engagement campaigns

Tailoring content to each group ensures relevance and increases bookings. 

2. Best Practices for Email & SMS Timing and Frequency

Sending daily blasts or texts is not the goal — conversion is. The episode guides medspa owners through smart timing and sequencing:

Email Tips:

• Space campaigns to avoid overload
• Align full e-blasts with holidays, events, and new treatments

SMS Tips:

• Be concise, clear, and action-oriented
• Use SMS for high-impact reminders, limited-time promos, or instant calls to action

Hall stresses that the right cadence preserves trust and ensures clients engage without feeling spammed. 

3. Craft Messages That Move Clients to Action

Both email and text messages should drive action, not just inform.

Effective messages often include:

• A clear value proposition (e.g., “20% off first HydraFacial booking”)
• A strong call-to-action (CTA) that points to scheduling or booking
• Links that allow one-click appointment booking

These elements — combined with personalized previews and subject lines — dramatically improve campaign performance. 

4. Automate With Intent — Connect CRM + Messaging Tools

Manual messaging won’t scale in 2026. Linking your CRM/automation platform (like Aesthetic Record discussed in the podcast) with email and SMS strategies empowers your medspa to send:

• Triggered sequences based on client behavior
• Re-engagement workflows for no-show or lapsed clients
• Automated reminders for appointments and consultations

Automation reduces manual work and ensures timely communication at scale. 

5. Track What Really Matters

The episode breaks down essential metrics:

• Open rates — how many saw the message
• Click-through rates — engagement measured
• Booked appointments tied to campaigns — the ultimate metric
• Revenue per message sent — your real income impact

Focusing on appointments and revenue lifts your email and SMS strategy beyond vanity numbers. 

Integrating Email & SMS With Your Medspa Marketing Strategy

Support Your Medspa SEO & Digital Channels

Email and texting work beautifully alongside medspa SEO and medspa web design. While SEO drives traffic to your site, email and SMS nurture audiences already in your funnel — boosting conversions and client retention. 

Together, they form a holistic medspa digital marketing ecosystem:

• SEO attracts qualified searchers
• Web design captures leads
• Email/SMS nurtures and converts leads into paying clients

Medspa Messaging Best Practices (Actionable Tips)

To implement the episode’s lessons:

✅ Create segmented lists (new, active, lapsed)
✅ Automate welcome and drip sequences
✅ Use SMS for time-sensitive promos
✅ Measure bookings vs. opens
✅ Test subject lines and CTAs for best results

These steps align with leading best medspa agency strategies and help elevate your practice’s revenue streams. 

FAQs

Q: How often should I send e-blasts to my medspa list?

A: Start with a defined schedule — like one e-blast every 2–4 weeks — and test results. More frequent only if engagement remains high. 

Q: Do texts need to be HIPAA-compliant?

A: If you’re sharing protected health information or booking medical procedures, use HIPAA-compliant SMS platforms. 

Q: Can email and SMS replace traditional medspa marketing?

A: No — but they enhance all other channels, especially Med Spa Digital Marketing and local SEO efforts, by nurturing leads already in your pipeline. 

Q: What tools should I use for automation?

A: Use your CRM’s integrated SMS and email tools. Third-party platforms that sync with your scheduling system are also valuable. 

Conclusion

Episode 12 of The Patient Magnet by Aesthetic Conversion clearly shows that your inbox is one of the strongest revenue channels for med spas. By taking a strategic approach to email and SMS — using segmentation, automation, and smart copy — medspa owners can boost bookings, reduce no-shows, increase revenue, and deepen client relationships. 

Email and texting aren’t just communication tools — when used correctly, they become powerful drivers in your medspa digital marketing strategy.

Listen to or Watch the Full Episode

Ready to unlock the full Med Spa Messaging Playbook? Visit Aesthetic Conversion’s podcast page or listen on Spotify to hear the complete conversation with Dr. Tiphany Hall. 

👉 Listen on Aesthetic Conversion Podcast: Inbox to Income: How E-Blasts & Texting Boost Med Spa Sales
👉 Watch on YouTube