Published February 2026 — A deep dive into why claiming and optimizing your Google Business Profile is non-negotiable for local discoverability, conversion, and sustainable medspa marketing.

Watch the full episode below:

In one of the most strategically valuable episodes of The Patient Magnet podcast by Aesthetic Conversion, host and medspa digital marketing expert Jared Rohrer lays out exactly why Google My Business — now known as Google Business Profile — is one of the most critical pieces of your medspa marketing ecosystem. For medspa owners and practice managers trying to grow visibility, drive bookings, and strengthen their medspa web design + local SEO presence, this episode offers a clear, actionable roadmap. 

Across this episode, we break down:

• The role Google Business Profile plays in local SEO and Medspa SEO success
• Why unclaimed or poorly optimized listings cost you, clients
• Practical steps to optimize your profile
• How to integrate Google Business Profile into your broader medspa digital marketing strategy

Let’s explore the key takeaways and expert commentary you can put to work today.

Why Google Business Profile Matters for Med Spa Visibility

Google Business Profile (formerly Google My Business) is not just a listing. It’s often the first interaction potential clients have with your med spa — appearing in Google Search and Google Maps when someone searches for terms like “med spa near me” or specific treatments in your area. 

Your Digital Front Door

Jared emphasizes that this profile functions as your digital storefront — showing up before your website in many local searches. If your profile is unclaimed, incomplete, or inaccurate, you’re essentially invisible to local prospects. 

In the era of Med Spa Digital Marketing, visibility isn’t just about ranking organically — it’s about consistently appearing where high-intent clients are actively searching right now.

Key Takeaways from the Podcast

1. Claim and Verify Your Google Business Profile

Before anything else, make sure your med spa’s profile is claimed and verified. This gives you control over:

• Business name, category, and address
• Contact info and website link
• Business hours and services
• Photos and posts

Jared stresses that an unverified listing is the number one reason med spas miss local search opportunities. 

Missing verification = missed patients.

2. Complete Every Section Strategically

Google evaluates completeness as a ranking and relevance factor. Make sure your:

• Primary category accurately reflects your med spa services (e.g., Medical Spa)
• Secondary categories align with what potential clients search for
• Service list includes real treatments like Botox, filler, laser hair removal, HydraFacial, etc. 

This completeness boosts Medspa SEO and helps Google match your business with relevant search queries.

3. Manage and Leverage Reviews

Reviews aren’t just social proof — they are local ranking signals. Jared recommends:

• Asking clients for reviews after appointments
• Responding promptly and professionally
• Avoiding incentives or gating

Positive reviews increase trust and can directly elevate your visibility in local search packs — making you more competitive in medspa marketing. 

4. Use Photos & Posts to Build Trust

Visuals matter. Profiles with real, professional photos of your clinic and team build confidence before prospects ever contact you. Regular Google Posts also tell Google your profile is active, which can positively impact ranking. 

Pro tip: Align images with your medspa web design so that the visual brand experience is cohesive across platforms.

5. Link It Into Your Full Marketing Funnel

A Google Business Profile shouldn’t be a silo — it should integrate with:

• Your medspa website
• Google Ads campaigns
• Local SEO content (blogs, service pages)
• Social media and email campaigns

When used correctly, the profile drives direct actions: calls, bookings, directions, and website visits.

🔍 How This Boosts Your Medspa SEO & Marketing

Here’s how an optimized Google Business Profile translates into measurable growth:

✔ More Local Search Visibility

Local SEO aims to have your med spa show up prominently when someone nearby searches for services — whether via text or maps. A complete profile supports that, and, when paired with medspa web design and website SEO, your overall presence becomes stronger. 

✔ Higher Engagement & Conversions

A profile with up-to-date hours, photos, descriptions, and booking links reduces friction and increases the likelihood that searchers turn into booked clients.

✔ Enhanced Trust and Credibility

Reviews, photos, and consistent profile management help clients trust your brand before engaging, which is critical in Med Spa Digital Marketing.

Medspa Marketing Tips You Can Implement Today

Here’s a practical checklist based on the episode:

• ‍Claim & verify your Google Business Profile
• Complete every section with accurate details
• Add services with relevant local keywords
• Regularly upload fresh photos & posts
• Maintain review management and engagement
• Connect your booking system to the profile if available
• Integrate your profile with wider SEO and Google Ads efforts

Making these updates isn’t optional — it’s foundational for medspa growth.

💡 FAQ — Google Business Profile for Med Spas

Q: How long does Google Business Profile verification take?

A: Verification varies by method (postcard, phone, email), and can take from a few minutes to a couple of weeks — but you should start early. 

Q: How often should I update photos?

A: Monthly updates keep your profile active and more appealing to users. 

Q: Does a Google Business Profile replace my website?

A: No. It complements your website and SEO efforts — but is often the first point of discovery in local searches. 

Conclusion — Your Medspa’s Local Visibility Starts Here

In Episode 10 of The Patient Magnet podcast, Jared Rohrer makes it crystal clear: Google Business Profile is one of the most powerful yet underutilized free tools in your medspa marketing toolkit. It directly impacts your visibility, builds credibility, and drives real actions from potential clients. 

For medspa owners focused on sustainable growth, integrating a fully optimized Google Business Profile with exceptional medspa digital marketing, thoughtful medspa web design, and strategic advertising (including Google Ads) is an essential competitive advantage.

Ready to Listen or Watch the Full Episode?

Tune into The Patient Magnet podcast by Aesthetic Conversion on your favorite platform — or watch it on YouTube. Implement these insights and watch how your local SEO performance and client acquisition improve.

Podcast Link | Spotify  | YouTube