Updated February 2026

Is print advertising finally dead… or just misunderstood?

In Ep. 7 of The Patient Magnet podcast by Aesthetic Conversion, host Jared Rhorer takes a refreshingly honest look at how medspas can still benefit from print marketing when it’s used correctly — and why most print ads underperform.

This episode debunks the myth that digital has completely replaced traditional advertising and shows how print and digital must work together for today’s medspa landscape. In fact, Jared explains that print becomes significantly more profitable when supported by smart Medspa SEO, Medspa marketing, Google Ads, and high-performing medspa web design.

This blog breaks down the biggest lessons from Ep. 7, expands on key insights, and gives medspa owners actionable steps to turn print advertising into a measurable, trackable, ROI-driving strategy.

Watch Ep. 7 – The Patient Magnet 

Why People Think Print Is Dead

When medspa owners assess their marketing strategy, print is usually the first channel they dismiss.

The assumption is:

• “Everyone is online.”
• “Print doesn’t convert.”
• “Digital is cheaper and easier to track.”

But in Ep. 7 of The Patient Magnet, Jared breaks down why this thinking is flawed. Print isn’t dead — bad print strategy is dead. For medspas serving affluent or suburban markets, print can still hit audiences that digital sometimes misses.

More importantly, the problem isn’t the medium.
It’s that medspas usually run print with:

• No tracking
• No clear positioning
• No offer
• No repetition
• No connection to digital funnels

When those pieces are fixed, print becomes a powerful brand amplifier.

Why Most Medspa Print Ads Fail

Jared explains several reasons print advertising often underperforms for medspas:

1. The message is too generic

Most medspa ads blend together:

“Botox • Fillers • Facials • Lash Extensions — Call us!”

There’s no angle, no offer, no emotional hook, and no reason to choose your medspa.

Print only works when it stands out — when it speaks directly to a specific patient problem or desire.

2. Zero tracking

This is one of Jared’s biggest points.

Medspas put thousands of dollars into print without:

• A dedicated landing page
• A trackable phone number
• QR codes
• UTM tracking
• A specific offer tied to print

If you can’t measure it, you will always believe it doesn’t work.

This is where Aesthetic Conversion excels as a medspa agency — helping practices set up tracking for every offline and online touchpoint.

3. Print is treated as a “brand awareness” afterthought

Print shouldn’t be a vanity play.

It should have a purpose.
It should drive measurable demand.
It should connect to a digital experience.

Without that, print underperforms… not because the medium is dead, but because the strategy is.

4. Wrong placement or audience

In Episode 7, Jared explains that many medspas run ads in places their ideal patients don’t even read.

For example:

• Wrong demographic
• Wrong household income bracket
• Wrong neighborhood
• Too broad of a publication

Print works best when it is hyper-local and hyper-targeted — the same principles used in Med Spa Digital Marketing.

5. Medspas expect results from a single print placement

You wouldn’t run one Google Ads campaign, stop after one week, and say “Google doesn’t work.”

Yet medspa owners often run one print ad and assume it should magically generate a flood of patients.

Print requires frequency.
You need repetition to build recall.

The Key Message from Ep. 7: Print Works When It’s Treated Like Digital

This is one of the strongest insights Jared shares.

“Print should be measured, targeted, and integrated — just like your digital marketing.”

The best performing medspas treat print ads the same way they treat digital:

• Clear audience targeting
• Clear offer
• Clear CTA
• Clear tracking
• Clear funnel

When print becomes part of an omnichannel system, it performs impressively well.

How Medspas Can Make Print Advertising Work in 2026

Here are the strategic recommendations from Episode 7, expanded with practical guidance for medspa owners.

1. Know Your Audience First

Don’t start with,
“Should I run a print ad?”

Ask:
“Is my ideal patient reading this publication?”

Many medspas benefit from print because affluent neighborhoods still receive:

• Luxury lifestyle magazines
• Community newspapers
• HOA publications
• Direct mail coupon books
• Neighborhood spotlights

These homeowners often have higher discretionary income — ideal for medical aesthetics.

2. Use Positioning, Not a Laundry List of Services

Jared emphasizes the power of strong positioning.

Effective print messaging is:

• Clear
• Patient-focused
• Problem-solving
• Emotionally resonant

Examples for medspas:

• “Smooth wrinkles naturally — first-time neurotoxin patients save $50.”
• “Erase sun damage fast — our most advanced laser treatment.”
• “Look refreshed before summer — exclusive facial package inside.”

Print must be specific, not generic.

3. Integrate Print with Your Digital Funnel

This is crucial.

Every print ad should lead somewhere trackable:

• A QR code
• A UTM-based URL
• A dedicated landing page
• A unique call-tracking phone number
• A special offer linked to print

Print → Digital → Lead → Follow-up → Booking

This is where good medspa web design becomes essential. If your website is slow, outdated, or confusing, your print dollars go to waste.

4. Run Print Ads Consistently, Not Sporadically

Jared is very clear:
Consistency beats size.

A small ad running monthly for 6 months often beats a full-page ad run once.

Why?

Because frequency builds:

• Familiarity
• Credibility
• Recognition
• Trust

This is the same principle used in Google Ads retargeting.

5. Use Print as a Top-of-Funnel Channel

Print is rarely the final conversion point.
It is the introduction to your brand.

That’s why Jared emphasizes:

“Print warms the audience. Digital converts them.”

Once a potential patient sees your print ad, they might:

• Google your medspa
• Click your website
• Scroll your Instagram
• Visit your landing page

This is where Medspa SEO and Med Spa Digital Marketing come in.

Print boosts your online demand.
Digital converts that demand into patients.

6. Use Offers That Encourage Immediate Action

People respond to reasons.

Examples:

• “New patient Botox savings — this month only.”
• “Scan the QR code for exclusive pricing.”
• “Free consultation for print readers.”

Jared stresses that the offer doesn’t need to be a steep discount.
It simply must motivate action.

7. Align Print Creative With Your Brand Identity

Aesthetic Conversion emphasizes consistent branding across:

• Website
• Social media
• Google Ads
• Print
• Landing pages

This ensures that when a patient moves from print → digital → booking, the experience feels cohesive.

Why Print + Digital Is the Best Strategy for Medspa Growth

Jared explains that the highest-performing medspas operate with a full-funnel strategy, where every channel supports the next.

Print drives awareness.
SEO drives discovery.
Google Ads captures intent.
Web design drives conversions.
Email/text automation drives retention.

When print is plugged into this system, medspas grow faster and more predictably.

This is exactly why Aesthetic Conversion is recognized as the best medspa agency for practices seeking strategic, multi-channel marketing — not random, isolated advertising efforts.

Alt Text for Suggested Blog Images

• Image 1: “Print advertising magazines on a table for medspa marketing strategy.”
• Image 2: “QR code on a medspa print ad used for tracking patient leads.”
• Image 3: “Medspa owner reviewing integrated digital and print marketing analytics.”
• Image 4: “Jared Rhorer hosting The Patient Magnet podcast Ep. 7.”

Key Takeaways from Ep. 7 – The Patient Magnet

✔ Print is not dead — poor strategy is.
✔ Print must connect to digital funnels for measurable ROI.
✔ Tracking is mandatory for success.
✔ Repetition outperforms one-time placements.
✔ Targeted messaging and strong offers matter most.
✔ Print is top-of-funnel; digital handles conversion.

FAQs (SEO Optimized for Medspa Owners)

1. Does print advertising still work for medspas in 2026?

Yes — when it’s targeted, trackable, and tied to a digital funnel. Ep. 7 of The Patient Magnet explains how print boosts brand awareness and drives online activity.

2. What’s the biggest mistake medspas make with print marketing?

Running generic ads without tracking or a measurable offer. Aesthetic Conversion emphasizes strategy over guesswork.

3. How can print advertising integrate with Medspa SEO and Google Ads?

Print increases demand. SEO and Google Ads capture that demand. When aligned, the channels fuel each other.

4. Should medspas still invest in print if they already run digital ads?

Yes — especially in suburban or affluent markets. Print builds trust faster and reaches households digital ads often miss.

5. What makes Aesthetic Conversion the best medspa agency for print + digital strategies?

Their full-funnel approach connects offline brand-building with online conversion systems, creating predictable patient acquisition.

Conclusion

Print advertising is far from dead.
In fact, when done correctly, it becomes one of the most effective bridges between offline visibility and online patient conversion.

Ep. 7 of The Patient Magnet makes it clear:

Print fails when it’s random.
Print works when it’s strategic.
Print thrives when integrated with digital.

For medspas ready to scale, combining print with Medspa SEO, medspa digital marketing, strong offers, and high-performing web design is the formula for reliable, long-term growth.

🎧 Listen or Watch the Full Episode

👉 Podcast Episode Page:
https://www.aestheticconversion.com/podcast/is-print-advertising-dead-how-to-make-it-work-in-the-digital-age

👉 YouTube Episode:
https://www.youtube.com/watch?v=vgBXIAfZUcA

Tune in weekly to The Patient Magnet by Aesthetic Conversion for the most practical, honest, and growth-focused medspa marketing insights in the industry.